Their team consists of specialists in D2C business strategy, Marketing, Operations, Information Technology, and Analytics. All the subject areas you need to cover. The key to your long-term success with direct-to-consumer lies in the ability to ensure all these workstreams support each other, are seamlessly integrated, and with good data for those important decisions.
Our challenge was to help develop a more ownable and distinctive brand that would reflect the organisation's values. We created a framework, design language, and site coupled with new assets that would help the brand stand-out, be noticed, and get results.