Strategy

Looking to validate your communication strategy?
Through targeted customer research and analysis, we help you develop a robust Go-To-Market strategy that gains effective results.

Brand Story
Our Process
Compelling products and services are created through an in-depth understanding of Voice of Customer, which serves in turn as the basis for creating compelling value propositions. CEREKS helps you define the challenges you want to help users tackle and provides you with a roadmap for developing key features and tangible benefits.
- 1. Discover
- Mission & vision
- Brand personality
- 2. Establish
- Key audiences
- Positioning
- Core values
- 3. Express
- Company culture
- Brand story
Our Process
Knowing your customer profile and target audience well enough to define their needs, motivations, and purchasing behaviours is key to identifying opportunities for your brand. We conduct research and deliver concise and actionable insights for resonating with your stakeholders.
- 1. Market Analysis
- Users & stakeholders
- Customer segmentation
- Competitor analysis
- 2. Needs Identification
- Defining "Jobs To Be Done"
- Primary & secondary research
- 3. Customer Journey
- Persona mapping
- Defining touch-points

Product & Service
Our Process
Compelling products and services are created through an in-depth understanding of Voice of Customer, which serves in turn as the basis for creating compelling value propositions.
CEREKS helps you define the challenges you want to help users tackle and provides you with a roadmap for developing key features and tangible benefits.
- 1. Requirements
- Objectives & scope identification
- 2. Product / Service Sprint
- Stakeholder Analysis
- Value Proposition Definition
- Wireframing & Prototyping
- 3. Features & Benefits
- Review testable prototype
- Feature Roadmap